Accra-based Citi TV has officially rebranded to ChannelOne TV, a strategic move aimed at enhancing its brand presence in the competitive media landscape. The rebranding ceremony took place at the offices of the TV studio in Tesano, Accra, on Tuesday, June 4, 2024.
According to the management of the station, the new name, ChannelOne TV, better represents its commitment to delivering top-notch content and positions it as a premier source of news, business, and educational programming in Ghana and beyond.
During the event, Samuel Attah-Mensah, Managing Director of ChannelOne TV, explained the reasons behind the change.
“As we transition to ChannelOne TV, we are not just changing our name; we are embracing a new identity that reflects our commitment to innovation, excellence, and connecting with our audiences on a deeper level. This transformation represents a new drive to elevate our content, engage with our community in even more meaningful ways, and deliver an unparalleled viewing experience,” he stated.
The event was attended by notable figures from the media industry, including the President of the Ghana Journalists Association, Albert Dwumfour, the Information Minister Fatimatu Abubakar, and the Inspector General of Police Dr George Akuffo Dampare.
