Fidelity Bank Ghana, the largest privately owned Ghanaian bank, has held the first monthly draw for its “Sika Bumm Reloaded” campaign. The August draw saw 10 customers win a share of GHS 50,000, reinforcing the Bank’s commitment to rewarding savings and financial discipline.
The “Sika Bumm Reloaded” campaign, which is running for the second time, is designed to encourage customers to cultivate a robust savings culture. To participate, customers need to maintain or deposit GHS 500 or multiples of that amount in their current or savings accounts for a chance to win both monthly prizes and the highly anticipated grand prize.
Speaking on the success of the first draw, Acting Divisional Director of Retail Banking, Godfred Attafuah, expressed the Bank’s commitment to empowering customers through innovative savings campaigns.
“At Fidelity, our customers remain at the heart of everything we do. Our mission is to make banking simple, inclusive, and rewarding. This promo is all about helping customers build financial resilience while giving them opportunities to win big,” Mr Attafuah said.
“On a monthly basis, we are rewarding 10 people, each taking home GHS 5,000, with even bigger prizes to be won in the grand draw. Customers have expressed tremendous excitement about the prizes, and we look forward to boosting their savings in the months ahead,” he added.
The draw was conducted through the National Lottery Authority’s (NLA) Caritas platform.
Speaking at the event, Managing Director of the National Lottery Authority, Mr Rsi Twum, commended Fidelity Bank for its commitment to transparency and compliance.
“Every detail of the Sika Bumm promotion has been verified, and Fidelity has met all the requirements set by the NLA. Customers can trust that the process is completely fair, transparent, and credible. When you participate, your chances of winning are as genuine as they come,” he stated.
The first batch of winners came from branches across the country, including Adum, Jirapa, Assin-Fosu PostBank, Tamale, Nkawkaw PostBank, Osu Oxford Street, Santasi Roundabout, Koforidua, Tarkwa Main, and Tema Community 1 Main.
Winners who received their cash prizes expressed joy and appreciation to Fidelity Bank for creating a campaign that not only rewards but also encourages responsible financial habits.
Fidelity said the promotion would continue until December 2025, with 10 customers each month winning GHS 5,000. The campaign will culminate in a grand draw in January 2026, where the ultimate winner will take home GHS 100,000. The second and third winners will receive GHS 70,000 and GHS 50,000, respectively, while winners from fourth to tenth place will each receive GHS 30,000.
Existing customers have been encouraged to increase their deposits, while non-customers have been urged to open an account to take advantage of the ongoing monthly draws and the final grand draw opportunity.
GNA
